Brand Guide / Point

2.5 Imagery

Our photography style and brand in pictures

Overview

Using the appropriate style and tone in our photography is important in communicating our brand message. When selecting a photograph or planning a photo shoot, ensure you follow these guidelines so that our brand and image is consistently and effectively conveyed. The photography shown here is to be used as a guideline when selecting images.

Selecting stock images

Stock images are useful in scenarios when a photographic shoot is not feasible due to budgetary restrictions, when specific content matter is required or when a variety of images are needed with a quick turn-around time.

Our brand identity allows for stock images, however the styling and ‘feel’ of the images must conform and fit in with our overall brand style. Shown here are examples and criteria for selecting images. Royalty-free stock images are readily available from sites such as:

www.adobestock.com

www.shutterstock.com

www.pexels.com

www.unsplash.com

Interesting lighting and time of day

Culturally relevant, contemporary and visually stimulating

Exaggerated angles

Shallow depth of field

Remember that Royalty-free does not grant exclusive of an image. The image you select, free or purchased, can be used by anyone, competitor or not.

Office photography

In order to build up our own brand library we have shot some pictures around the office for use as ‘generic’ styled images.

Photos by Lauren Whitelaw

Subtle branding. Interesting angles and shallow depth of field

Point branded elements in the background

Activity, working people

People photography

Depicting our teamwork, enthusiasm and professionalism is vital to conveying a brand message that we deliver value. When depicting teams, people, staff and community in a business environment, we want to ensure the images are well considered, well composed and impactful.

Photos by Lauren Whitelaw

Activity creates visual intrigue

Not looking in the direction of the camera

Interesting composition

Staff portraits

Our staff are one of our greatest assets. Our website requires portraiture shots for profiles as well as user gravatars, in addition we often require photos for press releases etc. When photographing staff portraits they must be well-lit, high quality and supplied as high resolution images.

Alongside are guidelines and criteria as to the styling and look and feel we would like to achieve. Consistency is key, All images should match in style in order to maintain consistency.

Photos by Lauren Whitelaw

Smiling, friendly and relaxed

Interesting background but not too overpowering

Not too stuffy, no tie required

Variety in the dress code, jacket on and jacket off

Clean, plain background

Little more serious

Staff events, conferences etc

Images of our events, initiatives and conferences must embody our overall photography philosophy. They should capture moments of authenticity, and people must be shown to be engaging, relaxed and professional.

Photos by Lauren Whitelaw

Capture a real moment. Where possible, avoid overly posed scenarios. Avoid people looking directly at the camera.

Close up's, interesting angles and our brand colour (or variations there of) featured wherever possible

Get Point branding in the picture, let's own it. There should be now question as to what brand the pictures belong to

A splash of our brand colour and even a logo or two

Portfolio images

When preparing portfolio images for use on our website or in sales presentations, ensure they are presented in mock-up form. Try and stay away from flat artwork where possible.

Depicting the item in a mock-up or intriguing setting allows the viewer to better envision the design. As well as creating visual interest and variety.