Brand Guide / Point

5. Promotional Material

Getting our brand out there and getting it noticed

What is it?

Promotional material commonly includes elements such as branded flags, banners, give-aways, clothing & apparel, corporate gifts and much more. A promotional item allows our brand a unique opportunity to stand out from the crowd and to be remembered long after the initial interaction.

Banners & Flags

Banners and flags offer a versatile and impactful branding opportunity that can and should be used for maximum impact. With the wide variety of designs and sizes available, applying our brand to a banner or flag must be done in a way that promotes consistency and visual interest. Sometimes, less is more, other times, more is more.

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5.2

Give-aways

Branding guidelines and suggestions for inexpensive and highly effective marketing items that when distributed help build brand awareness. From the standard lanyard and pen, to more innovative solutions, we try and cover it all.

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5.3

Gifting

Giving gifts to clients, suppliers and the like can go a long way to building brand loyalty. The type of gift is not the only factor to consider, how that gift is presented is equally important. From the wrapping paper to ribbon etc, we detail the various options available for our brand.

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5.4

Apparel

Branded clothing, whether promotional, corporate or work wear conveys a message of professionalism and helps present a united front. Deciding on a whisper vs a shout, the sizing, placement and type of branding will make a huge difference to the success of branded apparel. This section provides examples and helps with what to brand and how to brand it.

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