2.6 Graphic elements

The ‘Pointicon’ is a very versatile graphic element and can be used creatively in a variety of combinations and sizes in order to create patterns. These patterns are used as part of our corporate identity/visual language to create interest and further reinforce the value of little Magenta arrow that guides our way.

The patterns must be made up of ‘pointicons’ in a variety of directions and orientations. They can be used in any colour combination (magenta, black and white). They can be used in blocks, as ‘wallpaper’ or strips depending on the requirements and application.

Inspired by our retail involvement we created a barcode graphic that is used for our meeting room vinyl graphics. The barcode graphic is a strong, visually interesting element that is used to reinforce our brand identity.

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Do NOT recreate the barcode graphic. Official artwork is available from the Marketing Department.

Inspired by our international expertise and global reach, we created a world map barcode graphic that is used for our reception wall graphics (wallpaper). By using the barcode graphic in the world map graphic we are furthermore creating a strong, visually interesting element that reinforces our brand identity.

Do NOT recreate the barcode graphic. Official artwork is available from the Marketing Department.