Our icon style is linear and consists of straight edges and sharp points (i.e. not rounded) This is intentional as it mimics the strength and solidity of our ‘pointicon’ and is intended to complement our overall identity. The clean, simple icon style is clearly identifiable.
Icons are used as elements that support the context of the brand message. They can simplify and deliver a message, concept or idea in a very succinct way.
Tri-coloured icons used on our website are made up of Magenta, Dark Grey and Light Grey. These icons allow for visual variety and interest, without the icons becoming too overpowering on the page.
The icon is made up of Light Grey (#a8aaad) with a ‘feature’ element within the icon highlighted in Magenta (#ec008c) and smaller elements in the Dark Grey (#797979).
We encourage the use of icons on our blog posts for Point Forward. They allow the copy and text to be broken up into easy to read chuncks and provide visual interest.
The icons when downloaded from www.flaticon.com cannot be coloured according to our tri-colour rules above. We therefore allow for one colour icons in either Magenta (#ec008c) or Dark Grey (#797979).
Our icons are sourced from www.flaticon.com, and are available for royalty-free use.
We have selected to use the linear style icons from the author: Eucalyp (view icons here). The range offers a wide variety of concepts and ideas and should be able to accommodate our requirements sufficiently.
When downloading an icon, select the COLOUR (as per the guidelines) and select 128px size, PNG format.
