When posting content on our blog, we want the profile image of the person or department to appear. Not only does it help to show clear differentiation between departments, and thought-leaders but it reduces the feeling that ‘something is missing’ on our website. We are not trying to hide anything.
Brand Guide / Point
4.2 Website
Our brand on the world-wide webUser profile photo (Gravatar)
Make sure the logo or image appears properly, is not too pixelated (low-resolution), is not cropped awkwardly or is not too small within the container area. Most profile images display in a circular format, this needs to be taken into account when cropping the image.
Image size
400 X 400 px @ 72 dpi
Blog post featured image
Every blog post published on our website requires a featured image that is relevant to the content. Remember to follow our photography criteria when selecting images.
Template size
1280 X 720 px @ 72 dpi
Do NOT add graphics, wording or the ‘pointicon’ to the images, this will help reduce the risk of bad cropping.
Adding icons to blog posts
Our icon style is detailed in 2.7 Iconography. We encourage the use of icons in our blog posts (i.e. Point Forward articles) as they offer visual interest on a page and at the same time provide concise, easy-to-understand meanings to ideas and thoughts.
Icons used in our blog posts can be either Magenta (#ec008c) or Dark Grey (#797979).
Job listing header image
When creating a Job Listing on our website, it requires a ‘company logo’ image to be displayed. To avoid unnecessary repetition and the incorrect cropping of our logo, we use images of skylines relevant to the country where the job is featured. This allows visual interest and variety when viewing the job listings together.
Template size
1245 X 380 px @ 72 dpi
The ‘pointicon’ must always be featured in the top right corner of the image.
DO NOT alter the size or placement of the ‘pointicon’.
